Sales consulting for small fitness businesses
Sell more memberships.
Keep more members.
Sales systems, front-desk training and lead follow-up for independent gyms, studios and personal trainers.
Who we help
Built for owner-run businesses.
Most owners never had sales training and don't want to become salespeople. We give you a simple, repeatable process your team can run.
Independent gyms
Tour conversion, front-desk sales habits and a follow-up process that doesn't depend on you.
Boutique studios
Converting intro offers into memberships, upgrading class packs and building a waitlist.
Personal trainers
Consultations that end in a decision, and a referral process that keeps your diary full.
Martial arts & functional
Trial-to-member conversion, family and multi-programme pricing, and retention around grading periods.
Sound familiar?
Most businesses lose more leads than they realise.
Most fitness businesses already get enough enquiries to grow. They lose most of them between the first message and the first payment.
Leads go cold
Enquiries sit unanswered for hours, and by the time you call, they've joined somewhere else.
Tours don't convert
Prospects say "I'll think about it" and you never hear from them again.
Staff avoid asking
Your front desk is friendly, but nobody wants to be the one who "sells".
Discounting to close
Your team's only tactic is a discount, so margins fall every month.
No visibility
You can't say how many leads came in last week or where they went.
Churn cancels growth
New members join while long-standing members cancel, and the total barely moves.
What we do
Six services that cover the whole sales process.
Start with one or combine them. Each is practical, built for small teams and designed to run without you supervising it.
How it works
Four steps over ninety days.
- 01
Audit
We mystery-shop your business, map your lead flow and put real numbers on every stage.
- 02
Build
We design your offer ladder, sales conversation and follow-up cadence inside the tools you already use.
- 03
Train
Your team learns the system through hands-on role-play, on-site or online, until it feels natural.
- 04
Scale
Weekly scoreboards and coaching keep it running. Then we add retention and upgrade revenue.
What changes
A number for every stage.
You'll know your show rate, close rate and speed-to-lead, and what to fix next week.
- A clear offer ladder your team can explain quickly
- A tour and consultation structure based on coaching, not pressure
- Follow-up that responds in minutes and keeps going for weeks
- A weekly scoreboard showing where leads drop out
- Retention and upgrade paths that grow revenue per member
Weekly sales scoreboard
Example week
- Leads this week42
- Contacted within 5 min39
- Booked tours / consults27
- Showed up22
- Joined16
One number for each stage shows where leads drop out. We build this from your own data in week one.
FAQ
Common questions.
If your question isn't here, email John. If we're not the right fit, we'll say so.
We're a small business. Is this really for us?
Yes. Everything we build is designed for independent gyms, boutique studios, martial arts clubs and personal training businesses, usually with one to twenty staff. No enterprise software and no corporate scripts.
Will this make my team sound salesy?
The opposite. Our approach is built on coaching conversations: understand the person, recommend what fits, ask for the decision. Members can tell the difference, and so can your staff.
Do I need to change my software?
Almost never. We work inside whatever you already use, whether that's Mindbody, Glofox, ABC Trainerize, ClubRight, Gymcatch, HubSpot or a spreadsheet. If a tool is holding you back we'll tell you, but switching is rarely the first step.
How quickly will we see results?
Follow-up fixes and tour conversion changes typically show in the first month because they act on leads you already have. Retention and revenue-per-member work builds over a quarter or two.
How do you work with us: on-site or online?
Both. Audits, system builds and coaching calls run online. Team training is best on-site where possible, with virtual options for multi-site or remote teams.
What does it cost?
Engagements range from a one-off audit to a monthly fractional sales director retainer. Email John with a few details and we'll recommend the smallest engagement that gets you the result you need.
Get in touch
Start fixing your sales process
Email John with your lead and membership numbers. You'll get a straight answer on where to start.