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Fitness IndustrySales

Services

Practical fixes for every stage of the sales process.

Start with the biggest problem, or let us build the whole process. Every engagement is hands-on, built for small teams and works inside the tools you already use.

Sales System AuditMembership Sales SystemLead Follow-Up EngineFront Desk & Team Sales TrainingRetention & Revenue Per MemberFractional Sales Director
Service 01

Sales System Audit

We map every step a prospect takes with you, from first enquiry to payment, and show you where they drop out and why.

Best for

Owners who know sales could be better but aren't sure what to fix first.

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What we do

  • Mystery-shop of your web enquiry, phone and walk-in experience
  • Lead-flow map from ad or referral to paid membership
  • Follow-up and conversion review across your current tools
  • Prioritised 90-day fix list you can act on immediately

What you walk away with

A clear picture of your real conversion rate and the three changes that will move it most.

Service 02

Membership Sales System

Your team shouldn't have to improvise every time someone walks in. We build a simple, consistent path from enquiry to sign-up that any staff member can run confidently.

Best for

Gyms and studios converting fewer than half of their tours or trials.

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What we do

  • Tour and consultation framework built around the prospect's goals
  • Offer ladder and pricing presentation that reduces discounting
  • Objection handling based on the prospect's goals
  • Simple scripts, checklists and a one-page playbook

What you walk away with

More members from the same number of leads, with a process that runs without you.

Service 03

Lead Follow-Up Engine

Most enquiries never hear back quickly enough. We build a follow-up system that responds in minutes, keeps the conversation going for weeks, and uses the tools you already pay for.

Best for

Businesses running ads or getting steady enquiries with no consistent follow-up.

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What we do

  • Response-time targets and coverage plan for every lead source
  • Multi-touch call, text and email cadence over 14 to 30 days
  • Automation set-up in your existing CRM or booking software
  • Lead tracking board so every enquiry is accounted for

What you walk away with

Every lead gets a fast, human reply and a structured follow-up until they decide.

Service 04

Front Desk & Team Sales Training

Your front desk and coaches talk to more prospects than anyone. We give them the words and confidence to recommend the right option and ask for a decision.

Best for

Owners whose team avoids sales conversations or passes them back to the owner.

Email John about front desk & team sales training

What we do

  • Half-day or full-day workshops, on-site or virtual
  • Role-play on real scenarios: tours, trial check-ins, renewals, upgrades
  • Coach-to-PT and class-to-membership upgrade conversations
  • Ongoing coaching calls to lock in the habits

What you walk away with

A team that sells consistently because they believe in what they're offering.

Service 05

Retention & Revenue Per Member

Signing new members while existing members leave keeps you where you are. We build the touchpoints that keep members engaged and the upgrade options that grow revenue without more leads.

Best for

Established businesses with steady sign-ups but stubborn churn.

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What we do

  • First 30, 60 and 90 day onboarding journey
  • At-risk member alerts and save conversations
  • PT, small group and add-on upgrade pathways
  • Referral programme members actually use

What you walk away with

Longer average membership, higher revenue per member and a healthier business.

Service 06

Fractional Sales Director

Get an experienced sales leader in your business every week: setting targets, running the numbers, coaching the team and holding everyone accountable, including you.

Best for

Owners doing £30k+ per month who want to step out of day-to-day selling.

Email John about fractional sales director

What we do

  • Weekly sales meeting and scoreboard review
  • Monthly targets, forecasts and pipeline management
  • Hiring and onboarding support for sales and front-desk roles
  • Direct line to a sales leader for decisions and deals

What you walk away with

A sales function that grows predictably while you focus on the business.

Get in touch

Start fixing your sales process

Email John with your lead and membership numbers. You'll get a straight answer on where to start.

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